What is a good domain authority score?

For context on the raw scale: most new sites start at 1. A site with a handful of real links lands somewhere in the 10 to 20 range within a year. Established small businesses cluster around 30 to 45. News sites and large SaaS companies sit at 70 to 85. Wikipedia and a few others are above 95.

The number is logarithmic, so those bands are not evenly spaced in effort. Getting from 10 to 20 might take twenty decent links. Getting from 60 to 70 takes hundreds.

The honest test takes ten minutes. Search your main keyword, check the DA of the top five results, and compare. If they average 55 and you are at 22, links are your bottleneck. If they average 25 and you are at 30, your problem is content or intent match, not authority.

Ignore anyone selling you a target number. DA is a Moz prediction, not a Google ranking factor, and Google has said repeatedly it uses nothing resembling a site-wide authority score.

RankPulse tracks your DA every morning and up to 2 competitor domains per site once a week, so that ten-minute comparison happens on its own. $9 a month, no per-seat pricing.